• Demystify Marketing So You Can Help More People

  Taught By

  Jahvita Rastafari Senior Director of Marketing, Code for America

  Journey through an end-to-end marketing campaign with an expert from Code for America.

  For tech nonprofits, great marketing can mean the difference between transforming someone’s life with your product and never reaching that someone at all. With deep marketing experience in both the for-profit and nonprofit sectors, Jahvita Rastafari, Senior Director of Marketing at Code for America, will teach you how to apply tried and true marketing strategies to your work – so you can do more of that whole transforming lives thing. Using Clear My Record, Code for America’s tool that helped 58 counties clear marijuana convictions, as a case study, Jahvita will show you:

  • How to design and execute an end-to-end marketing strategy 
  • The basics of building brand awareness
  • The ABCs of acquiring new customers

  Watch Recording

  ABOUT THE TEACHER

  Jahvita RastafariJahvita Rastafari is the Senior Director of Marketing at Code for America, the tech nonprofit making government work for the people, by the people, in the digital age. Jahvita amplifies Code for America’s programs and impact, and has helped connect millions of underserved Americans with Code for America’s services. She has nine years of experience in digital marketing, social media strategy, advertising, brand management, and community management. Before joining the Code for American team, Jahvita led marketing teams in both the nonprofit and private sectors.

  

Discover more classes

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• Decide Who You Help and Why (or, Distribution Ethics)
• Build the Product Your User Needs
• Raise More Money by Leveraging an Equity Lens, Storytelling, & Data
• Craft Win-Win Strategies for Customer Success
• Build a Team and Culture to Drive Success
• Maximize Free Help: How to Get It & Manage It Well

WHAT YOU'LL GET OUT OF THE FAST FORWARD ACADEMY

Learn from experts on topics specific to the tech nonprofit experience, all for free. You’ll have a front-row seat to conversations that get to the heart of how to level up your social impact work.

With tactics and new frameworks in-hand, you’ll walk away feeling unblocked and empowered to leverage new learnings within your organization.

You’ll find yourself in the company of peers who believe in - and are building - social impact tech. A supportive community of impact-driven leaders awaits you.

About Fast Forward

The world’s biggest social problems, from healthcare to education to human rights, deserve the best tech. Fast Forward invests in entrepreneurs who are using technology to accelerate social impact.

Fast Forward’s investments span beyond philanthropic funding, through products and programs that bridge the tech and nonprofit sectors to build capacity for tech nonprofits.To date, Fast Forward’s 59 Accelerator alumni have raised $275 Million in follow-on funding, impacting 88M lives.

As the first and only organization focused exclusively on scaling organizations that combine the best tech with sustainable nonprofit business models, Fast Forward’s mission is to accelerate impact.

About Our Partners

The eBay Foundation is committed to unleashing the power of entrepreneurship to build economically vibrant and thriving communities. To this end, they invest in organizations that empower underrepresented entrepreneurs to build a stronger and more inclusive world. The eBay Foundation is proud to support Fast Forward in its pursuit to do the same.

The Fast Forward Academy is also supported by Comcast Business. With a long history of supporting local communities and organizations wherever they do business, Comcast Business shares our belief that an entrepreneurial spirit is necessary to innovating for a better world.

Fast Forward’s work is made possible with the generous support of our premier partners Google.org, BlackRock, HPE Foundation, Twilio.org, and GM.