High Country News, an award-winning news organization covering the communities and environment of the Western United States, seeks a Director of Product and Marketing to join our senior team during an exciting chapter of innovation and growth. This individual will lead the development and marketing of HCN’s website and email newsletters, and the marketing and circulation for our monthly print magazine, as well as spearheading new products and initiatives with the goal of expanding our reach, impact and revenue.
The Director of Product and Marketing will lead and grow a talented team whose tasks include data and analytics, audience growth and retention, direct-mail and email marketing, digital and print subscriptions, renewal and customer service, publicity and promotions, and advertising sales. They will report to the Executive Director, oversee the Customer Service Manager, Senior Marketer, and Sales and Events Coordinator, and collaborate with all teams in the organization.
The ideal candidate is a seasoned and creative multi-channel media strategist with a knack for using data to drive innovation and the ability to manage a growing team through a time of change. We are looking for someone who can prioritize, plan and execute innovative marketing strategies; someone who can identify core value propositions of our work and communicate them to diverse audiences; someone who is excited about the role that journalism plays in a healthy society and democracy, and who is eager to help us advance that cause.
HCN’s circulation, production, development and customer service teams are housed in Paonia, Colorado. This position is open to candidates interested in working remotely, with periodic visits to HCN’s offices in Paonia.
Manage and build a team focused on audience growth and retention, customer service, data and analytics, ad sales and strategic partnerships
Oversee product strategy and development, as well as vendor relationships for HCN’s website and email newsletters
Oversee marketing and audience growth strategy for HCN’s print magazine, including direct mail, email marketing, social media, content platforms and strategic partnerships
Grow and diversify audiences for HCN’s digital and print products, with an eye to expanding reach, impact and revenue
Develop new streams of revenue through a range of activities, including events, sponsored content, guidebooks and tours, and media partnerships
Collaborate with the Editorial Department’s Audience Engagement Team to align its work with the goals of audience growth and retention
Track audience growth and report regularly to the staff, senior management team and board of directors
Work collaboratively with the Development Department to strategically target and expand our fundraising efforts
Work collaboratively with the Art Department to facilitate production of promotional materials from conception to publication
Work with the Editorial Department to facilitate development of special tools, features and content for HCN’s website
Develop and manage the annual budget for the Product and Marketing team
Ideal candidates will have a Master’s degree in marketing or equivalent experience and a strong track record in product management, digital marketing and content management. Proven experience in supervising and leading a team to success, with an in-depth understanding of performance management to achieve strategic, team and individual goals is an essential requirement.
Candidates should have experience in managing nimble, results-oriented teams in a growth-stage or start-up context, and a deep understanding of the discovery-to-retention model of audience growth for journalism. Proven expertise in executing campaigns that build awareness of brands and products within diverse audiences.
Experience with data analytics and visualization tools such as Google Analytics, Chartbeat, Parse.ly and Tableau is an advantage, combined with a passion for data-driven decision-making and evangelizing for meaningful metrics adoption for media organizations.
Ideal candidates will demonstrate a passion for HCN’s mission and delivering great user experiences.
This is a full-time position with health benefits and a salary commensurate with skills and experience.
High Country News is committed to advancing diversity, equity, and inclusion in our staff, volunteers, programs, and partners. We encourage applicants of diverse abilities, backgrounds, and life experiences to apply. HCN also is committed to equal employment opportunities and prohibits the unlawful discrimination against applicants or employees based on race, color, national origin, ancestry, creed, religion, sex, age, disability, genetic information, veteran status, sexual orientation, marital status, gender identity or any other characteristic protected by federal, state or local law.