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Associate Brand Manager

Rolling Deadline  |  Full-Time Job  |  San Francisco, CA US



The Wikimedia Foundation seeks a strategic, collaborative, and creative brand specialist to help us advance one of the world’s most beloved brands: Wikipedia.  This position is part of our larger Communications Team and reports to our Senior Global Brand Manager,

As our associate brand manager, you will work with partners, Wikimedia volunteers, technologists, media outlets, and Foundation staff to maintain and grow the brand. In particular, you will be responsible for:

  • Establishing brand management systems and practices allowing various audiences to easily use brand materials
  • Implementing brand strategy recommendations collected from the 2030 Wikimedia Movement Strategy and 2018-19 Brand Research project
  • Developing tools for measuring and managing brand value
  • Reviewing and responding to requests that make use of the brand
  • Educating volunteers, partners, and collaborators on the correct usage of brand materials

We’d like you to do these things:

  • Build and maintain design library of materials, icons, logos, colors, typefaces, and guidelines for volunteers and partners around the world to use
  • Develop new programs, partnerships, and events to increase the global impact of Wikipedia and related projects
  • Actively position the Wikipedia brand amidst changing technology, societal, and cultural factors
  • Collaborate with volunteers around the world to ensure brand materials are globally-relevant
  • Research, measure, and report on brand health

We’d like you to have these skills: 

  • 3-5 years of relevant brand management or marketing experience
  • Success working with collaborators across design, technology, legal, marketing, and creative professional fields
  • Ability to develop globally-sensitive communications materials  
  • Excellent organizational and time management skills

And it would be even more awesome if you have this:

  • Fluency in multiple languages
  • Experience working with volunteer-led organizations
  • Understanding of free licensing and copyright

Qualities that are important to us as a team

  • Resilience—we work on new and interesting problems in public and collaborative ways
  • Being open, curious, and inquiring in our work
  • Internal motivation and high standards
  • Working together for outcomes, and being willing to let go to scale or change course
  • Sharing a culture of constructive criticism and respect

NOTE:  When submitting your application, please submit a cover letter conveying why you are interested in this role and our mission.

The Wikimedia Foundation is… 

…the nonprofit organization that hosts and operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge, free of interference. We host the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive financial support from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

The Wikimedia Foundation is an equal opportunity employer, and we encourage people with a diverse range of backgrounds to apply

U.S. Benefits & Perks*

  • Fully paid medical, dental and vision coverage for employees and their eligible families (yes, fully paid premiums!)
  • The Wellness Program provides reimbursement for mind, body and soul activities such as fitness memberships, baby sitting, continuing education and much more
  • The 401(k) retirement plan offers matched contributions at 4% of annual salary
  • Flexible and generous time off – vacation, sick and volunteer days, plus 19 paid holidays – including the last week of the year.
  • Family friendly! 100% paid new parent leave for seven weeks plus an additional five weeks for pregnancy, flexible options to phase back in after leave, fully equipped lactation room.
  • For those emergency moments – long and short term disability, life insurance (2x salary) and an employee assistance program
  • Pre-tax savings plans for health care, child care, elder care, public transportation and parking expenses
  • Telecommuting and flexible work schedules available
  • Appropriate fuel for thinking and coding (aka, a pantry full of treats) and monthly massages to help staff relax
  • Great colleagues – diverse staff and contractors speaking dozens of languages from around the world, fantastic intellectual discourse, mission-driven and intensely passionate people

*Eligible international workers’ benefits are specific to their location and dependent on their employer of record

More information

Wikimedia Foundation website

Wikimedia Foundation blog

Annual Report – 2017

Wikimedia 2030

Date posted:


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