Program AreaPublic Service & Civic Engagement
Location of ImpactUnited States
Headquarters LocationSan Francisco, California, United States
Product PlatformsMobile Apps
Budget$0 to $500,000
The BeTheWave digital platform and community makes it easy and fun for those who are civically engaged to mobilize their friends to vote. Friend-to-friend voter engagement -- also called “relational organizing” -- has been shown to be up to 7 times more effective with marginalized groups than traditional voter engagement, which relies on cold calling or knocking on the doors of strangers. Our app scales the already proven concept of relational organizing, providing people the tools, resources and community they need to help get their friends registered and to the polls. Anyone can use our app to check if their friends are already registered and then receive a customized set of tasks to make sure each and every one of their friends votes.