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Bringing together leading organisations in technology, payments, financial services and retailing, Pennies is creating a unique ‘digital ecosystem’ using new technology to unlock millions of pounds in new giving.

Founded: 2010 by Alison Hutchinson

  • Program Area

    Health & Healthcare, Education, Environment, Food & Agriculture, Arts & Culture, Human Rights, Poverty Alleviation & Economic Development, Public Service & Civic Engagement
  • Location of Impact

  • Headquarters Location

    London, United Kingdom
  • Product Platforms

    Web, Mobile Apps
  • Budget

    $1,000,000 +
  • Founder Demographics


Pennies collects micro-donations through its digital charity box: a simple, intuitive and data-free way to raise funds for charity. It gives digital small change a big purpose. Designed to fit with increasingly cashless lifestyles, giving though Pennies’ digital charity box offers people the opportunity to quickly and privately donate a few cents to charity when paying by card with the single press of a button or click of a mouse. The option to give appears automatically in the payment process, on the Chip & PIN machine in-store or just before payment online or via a smart device. Retailers choose the charities they wish to support and decide the donation amount, allowing them to boost their charity fundraising and association with good causes.

Funders and Awards

Oak Foundation, Pears Foundation, Rank Foundation, Franchise Partners, Technology4Good Awards, UK IT Industry Awards- Best Not for Profit IT Project 2012, Google Global Impact Challenge-Finalist 2013, Britain’s Most Admired Charities Awards- Most Innovative Charity Finalist 2011