Plan C - Tech Nonprofit

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Plan C

Plan C is an abortion pill finder and culture change campaign to normalize the transformative option of abortion pills by mail in the U.S.

Founded: 2015 by Francine Coeytaux, Elisa Wells, Amy Merrill

  • Program Area

    Health & Healthcare, Human Rights
  • Location of Impact

    United States
  • Headquarters Location

    Washington DC, District Of Columbia, United States
  • Product Platforms

  • Budget

    $1,000,000 +
  • Founder Demographics

    Female, Racial or Ethnicity Minority

Plan C is a leading nonprofit digital campaign for direct access to abortion pills and safe self-managed options in the U.S. Established in 2015 to share information on how pills are used and where people in the U.S. are finding pills online, today the Plan C website receives millions of visitors each year, and is recognized as a leading resource helping to shape the future of abortion access. Plan C partners with activists and artists, grassroots organizations and brands to spread the word -- under an ongoing vision of safe and effective pills in the hands of the people who seek them -- and catalyzes new routes of access in the face of ongoing stigma, information suppression and unjust bans. Learn more at

Funders and Awards

Foundation funders include Open Society, Argosy, Prentice Family Foundation, Dr. Martens, Katz Amsterdam, family foundations and individual donors. Plan C founders were recently named in Fast Company’s 2023 Most Creative People in Business, and in 2022 Plan C was included in MIT's Technology Review and the Plan C website received Anthem/Webby Gold Award for nonprofit websites.