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Underwater Earth

Revealing the ocean to the world

Founded: 2010 by Lorna Parry, Christophe Bailhache

Underwater Earth
  • Program Area

    Education, Environment
  • Location of Impact

    Global, Australia
  • Headquarters Location

    Sydney, Australia
  • Product Platforms

    Web, Hardware, Open Source
  • Budget

    $1,000,000 +
  • Founder Demographics


Underwater Earth is a not-for-profit organisation founded in 2010 by a group of ex-advertising and media execs who all share a passion for the ocean and a belief in the power of creative storytelling using innovative technology.

Our big idea was to take Google Street View underwater. Funded by our founding sponsor XL Catlin we developed a unique underwater camera (SVII) capable of revealing the ocean in Google Street View.

More people went virtual diving in the first week of its launch than have ever been diving in person. The imagery is the most viewed underwater imagery in history (with views in the billions) and we're only just getting started.

Funders and Awards

Google, AXA XL, Bloomberg Philanthropies, The Paul G. Allen Family Foundation, The Tiffany & Co. Foundation, Codeblue Foundation, Waitt Foundation