Program AreaEducation, Environment
Location of ImpactGlobal, Australia
Headquarters LocationSydney, Australia
Product PlatformsWeb, Hardware, Open Source
Underwater Earth is a not-for-profit organisation founded in 2010 by a group of ex-advertising and media execs who all share a passion for the ocean and a belief in the power of creative storytelling using innovative technology.
Our big idea was to take Google Street View underwater. Funded by our founding sponsor XL Catlin we developed a unique underwater camera (SVII) capable of revealing the ocean in Google Street View.
More people went virtual diving in the first week of its launch than have ever been diving in person. The imagery is the most viewed underwater imagery in history (with views in the billions) and we're only just getting started.